100 Cars for Good

"Toyota Charity"Toyota, through its “100 Cars for Good” program, will hand over the keys to 100 vehicles over the course of 100 days to 100 non-profit organizations based on votes from the public. The program, which kicked off yesterday, will award vehicles, including the Toyota Prius and Highlander Hybrid, to deserving charities.

How does the program work? Well, each day five organizations will be profiled on Toyota’s Facebook page and votes cast by the public (that’s you) will determine the recipient of the vehicle. The program will run until August 16th.

Jim Lentz, president and chief operating officer of Toyota’s U.S. division, had this to say of the automaker’s 100 Cars for Good program:

Over the past two decades, Toyota has contributed more than half a billion dollars to philanthropic programs in the United States, and now 100 Cars for Good will put the public in the driver’s seat for one of our philanthropic efforts. We wanted to engage the community and the supporters of thousands of worthy organizations in this process allowing their voices to be heard as we award 100 vehicles based on their votes.

"Dog In Toyota"You can let your voice be heard by either submitting a non-profit that’s in desperate need of a modern ride or by casting a vote over at Toyota’s Facebook page. And don’t forget to hop the jump to catch Toyota’s 100 Cars for Good promo video.Toyota is giving away 100 more cars in 100 days to deserving nonprofits.

If you represent an eligible nonprofit organization, click the “apply for 2012” button to submit an application. Be quick, the deadline is March 26 at noon PT or when 5000 completed applications are received, whichever comes first.

If you want to vote, come back starting May 14 to help decide which nonprofits win a new car.

Making a Lasting Impact in Communities Nationwide

This is the second consecutive year for Toyota’s 100 Cars for Good program.  100 Cars for Good is the first Toyota initiative to engage the public in determining how its corporate philanthropic donations will be awarded.  Vehicles from the first year of the program – which were awarded to nonprofits in 31 states and the District of Columbia – are making a significant difference across the country, including for:

  •  The Community Soup Kitchen of Morristown, NJ, which can now pick up donations of food that used to be turned away due to a lack of transportation, allowing it to provide meals and food to even more people in need;
  • Camp Casey, a program near Detroit that provides horseback riding visits for kids with cancer that is now able to expand its reach to families in other parts of the state; and
  • Washington, DC’s Aleethia Foundation, whose new minivan enables it to transport wounded veterans recovering at the Walter Reed National Military Medical Center to much needed social nights away from the hospital.
Teresa Connolly, Executive Director of New Jersey’s Community Soup Kitchen, which was awarded a Toyota Sienna in last year’s program, commented, “Toyota’s donation was a game changer for us, making it possible to significantly expand our food programs at a time of extraordinary need. This ability to serve more people and to bring greater awareness to our mission simply wouldn’t have happened without Toyota.”
More than Just Cars – Nonprofit  Finalists Build Digital Marketing and Social Media Skills
As part of the 100 Cars for Good program, Toyota will provide every finalist with a digital video camera, training toolkit and free online advertising credits to help them create or expand their presence in social media and other digital platforms. The nonprofit finalists can use these resources for their 100 Cars campaign and can continue to build on them after the program.
Molly Reeser, Executive Director of Detroit’s Camp Casey, one of the 2011 100 Cars recipients,  noted, “In addition to a new truck, Toyota gave us the training and resources we needed to get more sophisticated about social media marketing for the long-term. This has had a real impact, with our ‘likes’ on Facebook jumping five-fold in very short order.”

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