I know it doesn’t seem like it, but cooler weather is coming. The very first place that gets cold on our bodies is our feet. We dawn our thickest socks or our fuzzy slippers and make do, but there are people in the world who don’t have anything to cozy their toes or thaw out their feet. There are several different organizations who have a “buy one give one” option in order to contribute to charitable causes. And so we come to our latest topic of charitable giving – and what a feet (feat) it was to get here!
California-based socks company ToeSox started a charitable giving program called Sox for a Cause. The mission of this project is to support community and work with like-minded companies and organizations. Its first project took place last year when ToeSox launched a one month Buy 1 Give 1 retail campaign supporting Soles4Souls, a Tennessee-based organization dedicated to helping those in need. The result of the effort was a donation of more than 400 pairs of socks. A year later, ToeSox relaunched the month-long campaign and doubled their contribution and shipped more than 800 pairs of socks to Clothes4Souls, the apparel division of Soles4Souls.
“The focus of ‘Sox for a Cause’ is to help the community at large,” says ToeSox President Joe Patterson, “we are ecstatic to be working with this organization again.”
Soles4Souls collects shoes from the warehouses of footwear companies and individuals and distributes these shoes to people in need hoping to change the world “one pair at a time.” Since then, Clothes4Souls was created to give clothes to people around the world who are in desperate need.
In addition to supporting Clothes4Soles, the ToeSox ‘Sox for a Cause’ program also supports the mission of Poses for Paws and Susan G. Komen 3 Day for the Cure through its sales of specific toe socks. To learn more about Sox for a Cause and other organizations they support, please visit www.toesox.com.
- The Jonas Group Supports Soles4Souls Inc, International Shoe Charity (prweb.com)
- Barefoot Week With Soles4Souls 2011 – How You Can Participate (declutteryou.com)