Synchronicity is the experience of two or more events that are seemingly unrelated, occurring together in a meaningful manner. To count as synchronicity, the events should be unlikely to occur together by chance. The concept of synchronicity was first described by Swiss psychologist Carl Gustav Jung in the 1920s.[1]

The concept does not question, or compete with, the notion of one event being caused by the other. Instead, it maintains that just as events may be grouped by cause, they may also be grouped by their meaning.  Over the course of several months leading up to Win Win for a Cause  being launched, I kept noticing “events” similar to it.  For example, Subaru had a campaign recently where when you buy a car, they make a donation to one of five charities. Target donates 5% to local schools. Come to find out, this has a name and I had no idea… it’s called “Cause Marketing.” It didn’t occur to me until I started thinking about how I could “do good” through my work as a Realtor. That is how Win Win For a Cause was started.  The story I just told shows YOU how events are synchronized to “CAUSE” other events.

What is Synchronicity?  Synchronicity is an explanatory principle, according to its creator, Carl Jung. Synchronicity explains “meaningful coincidences,” such as a beetle flying into his room while a patient was describing a dream about a scarab. The scarab is an Egyptian symbol of rebirth, he noted. Therefore, the propitious moment of the flying beetle indicated that the transcendental meaning of both the scarab in the dream and the insect in the room was that the patient needed to be liberated from her excessive rationalism.  Carl Jung (1875-1961) was a Swiss psychiatrist and colleague of Freud’s who broke away from Freudian psychoanalysis over the issue of the unconscious mind as a reservoir of repressed sexual trauma that causes all neuroses. Jung founded his own school of analytical psychology.

Now, it’s the “meaningful coincidences” that I want to focus on here.  Is it coincidental that when someone does a nice thing for YOU, you want to repay that kindness?  Is it coincidental that you allow a car to pull out in front of you merely because someone else allowed YOU to pull out in front of them earlier in the day?  Is it coincidental that someone who shows anger to you, ends up making YOU angry.  These are ‘meaningful coincidences’.  The first two are causing GOOD, the last causing BAD.  This just goes to show that positive experiences beget positive experiences.   This is Win Win.  I want to take the positive experience of purchasing a home (or selling one) and make it beyond positive by using it to help others in need.  This will apply “Synchronicity” to my life.  I am excited about the possibilities! 

Please subscribe to this blog and spread the word about WIN WIN For A Cause.  And, by the way, if you have a charity or non-profit that is close to your heart, tell me about it.


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