Win Win For A Cause


Support For Happy Days

This is not a LOCAL story, but is an interesting one just the same.  Ever wonder if TV or Movie Stars use their popularity and bank accounts to help those in need?  Many do.  The one I will mention today is really COOL!  Aaaaaay!  Henry Winkler – AKA “the fonz” is a huge supporter of charitable causes… notably, raising awareness for a fairly unknown disease that afflicted his own mother - Upper Limb Spasticity.

Today’s Caregiver magazine and Caregiver.com, the nation’s foremost print magazine and Web community educating, training and supporting family and professional caregivers since 1995, will present the Robert M. Barg Memorial Achievement Award to actor, director, author and producer, Henry Winkler during the May 24th Western Connecticut Fearless Caregiver Conference in Southbury, Connecticut.

“This prestigious award has only been presented to a select few caregiver advocates in the organization’s 17 year history who represent a special brand of kindness and advocacy and whose hard work truly makes a difference in the lives of those in need,” said Gary Barg, founder and editor-in-chief of the first national magazine for caregivers, Today’s Caregiver magazine, Caregiver.com, and the Fearless Caregiver Conferences.  Prior recipients of the Robert M. Barg Memorial Achievement Award include Debbie Reynolds, Clay Aiken, Della Reese, Robert Urich, Leeza GibbonsClay Walker, Patricia Richardson and Linda Dano.

Legendary “Happy Days” star Henry Winkler  is the ambassador for the “Open Arms: Raising Awareness of Upper Limb Spasticity” educational campaign which aims to reach those who are impacted by upper limb spasticity and don’t know where to turn for help. Winkler is personally familiar with the impact that upper limb spasticity can have on a person. His late mother struggled with the condition, without treatment, for 10 years following a stroke before she passed away.

From Actor to Caregiver  -  Henry Winkler

To many of you reading this, my mother’s experience with upper limb spasticity will be sadly familiar.

I had always known my mother to be a busy bee, full of life and a force of nature – that’s who she was. Even in her later years, my mother kept very active – whether it was her regular card games with friends, organizing and participating in events at her synagogue or just even driving around town, doing her daily errands, she was always on the move.

However, things pretty much ground to a halt after she began to experience upper limb spasticity after she had a stroke. Her arm became tight, involuntarily stuck close to her body, which severely limited her ability to get around on her own. Soon her upper limb spasticity became so problematic that my sister and I, as well as her other caregivers, had to help her with the simplest of tasks – tying her shoes, helping her get dressed and eating.

My mother struggled with upper limb spasticity for 10 long years before she passed. Unfortunately, there was so much less known about upper limb spasticity back then. Today, not only do we have a better understanding of upper limb spasticity, we also know more on how to manage the condition.

Sadly, there continues to be low awareness and under-diagnosis of the condition. The problem is that upper limb spasticity can come on months, and sometimes even years after the original injury – sometimes after patients are out of the hospital and are no longer seeing specialists, like neurologists or physiatrists, who see the condition on a regular basis and are specifically trained to manage and treat it.

That’s why I chose to become an Ambassador of the “Open Arms” educational campaign. I’ve joined forces with this incredible team of national patient advocacy groups and Allergan, the maker of BOTOX® (onabotulinumtoxinA), to raise awareness for upper limb spasticity and let people know that upper limb spasticity treatment options are available. Seeing what my mother went through, I feel I owe it to others with the condition to do what I can to help.



Local Golf Tourney For Alzheimer Awareness

The 14th annual Bill Howard Golf Tournament to support and raise awareness for the Alzheimer’s Association will be held this Thursday, May 3 at Birdwood Golf Course in Charlottesville.  If  the disease has touched someone close to you, you already know that it is devastating and heartbreaking.  Research is being done to find a cure and to find ways to keep the disease from progressing so quickly in those who have it.  Support is needed, and creative ways to raise that support were, and still are, essential.

14 years ago, long-time Charlottesville commercial real estate agent Bill Howard started the Golf Tournament in remembrance of his father who died from Alzheimer’s disease.  Howard’s family had turned to the Alzheimer’s Association for care and support when his father was diagnosed and he felt he needed to do his part to give back.  Howard is the owner of Real Estate III Commercial Properties in Charlottesville and is an avid golfer himself.  Charlottesville is certainly a golfing community, so creating a fun spring day on the greens was a smart choice for activity.  The day after the tournament, a Gala and Silent Auction is always held for the folks who have participated in the tournament and their significant others.  Dining, dancing, and general merriment all in support of a significantly important cause.

Local businesses are encouraged to bring golf teams to the tournament and are given many opportunities to be recognized for their support from hole signs to beer truck sponsorship.  Many businesses who do not participate in the golf event will donate items for the Silent Auction at the Gala.  The community really comes together to support this very important and worthy cause.

If you would like to play some golf this week with a terrific bunch of people, please visit BillHowardGolf.com  or contact:

 Leanne Probst, Events Manager 
(434) 973-6122, ext. 109 
leanne.probst@alz.org

This year the Alzheimer’s Association announced that Alzheimer’s disease has climbed from the number 7 cause of death in the United States to number 6 with more than 5.4 million people suffering from the disease. We are already witnessing in Central and Western Virginia a spike in the affected population as the 78 million Baby Boomer population ages. It is expected that one in eight Boomers, or almost 10 million Americans, will develop Alzheimer’s or dementia.  Your support of the 14th Annual Bill Howard Golf Tournament and Kentucky Derby Gala and Silent Auction makes a difference in the lives of people affected by this disease in Central and Western Virginia.



Children’s Charity

"children's charity"What is more important in this world than our children?  We have no future without them, yet so many are not taken care of leading them to live terrible lives.  We do need to be aware of child-charities almost more-so than adults because these are people who CAN’T help themselves and need our help and guidance.  There is a Global Children’s Campaign called K.I.D.S. that was designed to do just that.

Kids in Distressed Situations’ (K.I.D.S.) mission is to provide NEW clothing, toys, shoes, baby products, books and more to children and families challenged by poverty, homelessness, domestic abuse, low literacy, military family service, major illness, incarcerated family members, and disaster survival. Over the past 26 years, K.I.D.S. has provided more than 70 million underprivileged and disaster-struck children with over one billion dollars of merchandise, giving these children, and often their entire families, hope and self-esteem through a gift of something BRAND NEW.

Throughout its history, K.I.D.S. has partnered with social service agencies across the country to distribute the new product that it receives as donations from manufacturers and retailers. Building on the foundation we have laid in every state of the country, in 2012, K.I.D.S. is establishing an overall national campaign to solicit product, raise money and increase awareness that connects the dots  between our local and national activities.

The campaign will also build on K.I.D.S.’ relationship with several retailers in which product is picked up or delivered to community agencies from the hundred plus stores that are located in communities throughout the country. Whether working with the local doors of Toys”R”Us, Gymboree, Carter’s or Lord & Taylor, K.I.D.S. has brought together the store managers with recipients to realize the “gift of giving.” These community partnerships will be strengthened and highlighted during the course of the year, ensuring that communities can more actively avail themselves of the donation process.

In addition, local friend and fundraisers will be held not only to raise resources but to increase awareness of K.I.D.S’ within local communities. While families are being helped by K.I.D.S. in the smallest to largest communities in our country, most people hardly know of the organization behind the giving and caring that takes place at K.I.D.S.



Local wins $50k For Charity From “The Give”

An Albemarle County teacher won $50,000 for the Belwop Project (a USA-based organization that supports and promotes the well-being of violated, neglected, and "Friends of Belwop"orphaned children in Kenya) through an online contest hosted by Cultivate Wines.

Albemarle County teacher submitted the charity in “The Give” contest and won $50,000 to be used in building an orphanage in Kenya that will house more than 100 children.  Hartley Jeffrees, a spanish teacher at St. Annes Belfield, supports the Belwop Project that was  started in March 2005, born out of the call and desire to serve underprivileged children.  ”My endeavors in trying to rescue less privileged children and place them in already existing organizations was ineffective and frustrating,” stated Veronica Mumbi, founder of the Belwop Project.  ”This lead me to establish a more effective and direct way of achieving my objectives.”

Cultivate, the company who awarded the $50k to the Belwop project, is actually a Wine Producer out of Colorado.  But they are evidently more than making wine.  Cultivate has vowed to give a portion of all of their wine sales to causes relating to education and basic human needs.  Cultivate is giving away a total of $100,000 per quarter to non-profits via a democratic voting system. The winner will receive $50,000, and the five runners-up will each receive $10,000.     To submit your non-profit, visit the Cultivate website and:

  1. If you work for a non-profit, you can submit a cause via the “Submit a Cause” page by explaining what your organization does and what you will use the money for.
  2. Along with the form, a short video is required as part of the pitch for why your project should receive funding.
  3. They’ll review the submissions to see that they meet eligibility requirements. A primary eligibility standard is that the money is going to fund a tangible project– for more on eligibility, please see the FAQ page and read the Terms & Conditions.
  4. Of the eligible applications, they’ll hand-pick 15 submissions and select another 15 at random and post them to the voting page.

This terrific company is not only giving back to their community, they’re giving back to the world.  We’ve heard it said a million times – Whitney Houston said it best “I believe the children are the future…”  They are.  And it’s a good thing that Cultivate Wines and the Belwop Project exists to take care of them.  Don’t you think?

If you have ideas for worthy charitable projects, please share them with me.  Take a look at this video of the Belwop Project:



100 Cars for Good

"Toyota Charity"Toyota, through its “100 Cars for Good” program, will hand over the keys to 100 vehicles over the course of 100 days to 100 non-profit organizations based on votes from the public. The program, which kicked off yesterday, will award vehicles, including the Toyota Prius and Highlander Hybrid, to deserving charities.

How does the program work? Well, each day five organizations will be profiled on Toyota’s Facebook page and votes cast by the public (that’s you) will determine the recipient of the vehicle. The program will run until August 16th.

Jim Lentz, president and chief operating officer of Toyota’s U.S. division, had this to say of the automaker’s 100 Cars for Good program:

Over the past two decades, Toyota has contributed more than half a billion dollars to philanthropic programs in the United States, and now 100 Cars for Good will put the public in the driver’s seat for one of our philanthropic efforts. We wanted to engage the community and the supporters of thousands of worthy organizations in this process allowing their voices to be heard as we award 100 vehicles based on their votes.

"Dog In Toyota"You can let your voice be heard by either submitting a non-profit that’s in desperate need of a modern ride or by casting a vote over at Toyota’s Facebook page. And don’t forget to hop the jump to catch Toyota’s 100 Cars for Good promo video.Toyota is giving away 100 more cars in 100 days to deserving nonprofits.

If you represent an eligible nonprofit organization, click the “apply for 2012″ button to submit an application. Be quick, the deadline is March 26 at noon PT or when 5000 completed applications are received, whichever comes first.

If you want to vote, come back starting May 14 to help decide which nonprofits win a new car.

Making a Lasting Impact in Communities Nationwide

This is the second consecutive year for Toyota’s 100 Cars for Good program.  100 Cars for Good is the first Toyota initiative to engage the public in determining how its corporate philanthropic donations will be awarded.  Vehicles from the first year of the program – which were awarded to nonprofits in 31 states and the District of Columbia – are making a significant difference across the country, including for:

  •  The Community Soup Kitchen of Morristown, NJ, which can now pick up donations of food that used to be turned away due to a lack of transportation, allowing it to provide meals and food to even more people in need;
  • Camp Casey, a program near Detroit that provides horseback riding visits for kids with cancer that is now able to expand its reach to families in other parts of the state; and
  • Washington, DC’s Aleethia Foundation, whose new minivan enables it to transport wounded veterans recovering at the Walter Reed National Military Medical Center to much needed social nights away from the hospital.
Teresa Connolly, Executive Director of New Jersey’s Community Soup Kitchen, which was awarded a Toyota Sienna in last year’s program, commented, “Toyota’s donation was a game changer for us, making it possible to significantly expand our food programs at a time of extraordinary need. This ability to serve more people and to bring greater awareness to our mission simply wouldn’t have happened without Toyota.”
More than Just Cars – Nonprofit  Finalists Build Digital Marketing and Social Media Skills
As part of the 100 Cars for Good program, Toyota will provide every finalist with a digital video camera, training toolkit and free online advertising credits to help them create or expand their presence in social media and other digital platforms. The nonprofit finalists can use these resources for their 100 Cars campaign and can continue to build on them after the program.
Molly Reeser, Executive Director of Detroit’s Camp Casey, one of the 2011 100 Cars recipients,  noted, “In addition to a new truck, Toyota gave us the training and resources we needed to get more sophisticated about social media marketing for the long-term. This has had a real impact, with our ‘likes’ on Facebook jumping five-fold in very short order.”


Creative Charity

"Food For A Cause"One of the reasons I love writing Win Win blogs is that we writers are encouraged to write about our passions. So I’m shamelessly taking this opportunity to share my passion for fundraising, my charity fundraising ideas, and to solicit you, the reader, for even more creative fundraising ideas. The more we share ideas, the more we can do together!

Whether you’re raising money for charity for the first time, or you’re a veteran, there are always challenges to meeting your fundraising goals. The first challenge, and the greatest in my opinion, is realizing that everyone may not share your passion for the worthy cause you’re promoting. Some people will care and will help, but many have their own causes.

I say this because realizing this key fact can actually help you accomplish your goals; it also highlights the need for creative fundraising ideas.

Don’t be disappointed if you hear “no” when requesting that someone give to your charity. At the same time, there are people who want to say yes, and it’s your job find them.

Charity Fundraising Ideas: Setting Goals

Start by charting your personal fundraising goal. Track your goals and accomplishments using a calendar or a handmade poster. Charting your goal will help you visualize what you’ve done and what’s left to do. It’s also very motivating.

"Alex's Lemonade"Creative Charity Fundraising Ideas

1. Do you have a birthday coming or a holiday? I recently went to a thirteen-year-old boy’s birthday party. He requested that instead of gifts, donations be made to his favorite charity. WOW! That’s a great idea. He raised a lot of money for his charity and gift givers were more than happy to give.

2. Have a benefit yard sale. I love this idea because everybody wins! Ask people in your neighborhood to donate items to your yard sale. Start collecting items a week or two before the event. Advertise in the yard sale section of your newspaper and on craigslist. I’ve personally used this fundraising technique and have raised hundreds of dollars in one morning.

3. Take it to the Internet. If your charity has a website that dedicates pages to individual fundraising partners, take advantage of it. If your charity doesn’t offer this, then suggest it to their fundraising department.  The Internet is a powerful tool for letting the world know about your charity. With a fundraising web page, you can link to from your Facebook page, you’ll make it easy for people who want to give.

4. Take advantage of your talents. Do you have a special talent you could share with the world and raise money for you charity at the same time? If your talent is cooking handmade pasta from scratch, host a pasta making party. For say $25, guests can attend, learn to make pasta and have a meal to boot. You could do this for candy or chocolate making, scrap booking, or whatever talent you want to share.

5. Have a benefit home concert. This isn’t nearly as hard as it sounds. If you know a talented guitar player, pianist, or group of musicians, ask if they might play a small gig for your charity. (You could even host a talent show). If you have room in your home, host your informal concert there. If not, ask a local coffee house, or your church if they might be willing to host the concert. Ask for a minimum donation from guests. Guest will enjoy a night of entertainment and serve a good cause at the same time.

6. Create a letter-writing campaign. Most charities will help you compose a letter to send to friends and relatives asking for donations to the charity. If you do a letter-writing campaign, make it easy on the recipient by including a self-addressed stamped envelope. Also, hand write recipients’ addresses so that letters aren’t mistaken for junk mail. The more personalized your letters, the better.

7. Take advantage of seasonal purchase trends (while raising money for charity). For example, Easter gives special opportunities for fundraising. Many people already purchase flowers or candy for this holiday.  One year I was fundraising for a mission trip. Since I once worked in a floral shop and knew how to make flower arrangements, my team and I made well over 100 fresh arrangements. We took orders weeks in advance. They cost us about $2 to make and we sold them at church for $10 (the going rate at any grocery store). Since people already buy fresh flowers, we were serving a need.  You could do this with chocolates at Valentine’s Day, wreaths at Christmas, or stuffing mix at Thanksgiving.

8. Make a change by collecting change. If you know a local shop owner who is willing to place a tip jar near their register, this fundraising idea can really add up. Make an attractive display for your charity tip jar so that people who want to give their spare change have the opportunity.

Whether you’re raising money for a church project, cancer research, school, or community project, these charity fundraising ideas will help you meet your personal fundraising goals. The charity fundraising ideas listed here are primarily for individuals with fundraising goals, but professional fundraisers may find ideas to inspire them as well.

So now… TELL ME… what are your creative fundraising ideas???



The Starlight Fund

Starlight started in 2001 when a Real Estate III agent discovered a local family in need.  After sharing that need with office colleagues, Starlight was born!  As more and more needs came into light, the real estate agents and staff came to the rescue.  The program became such a success, a bank account was opened and a Starlight Committee was formed.  Instead of passing the hat when needs arose, the Committee began active fundraising so more needs could be met.  Starlight gets numerous calls from welfare departments in the area with different needs.  Families experiencing difficult times because of circumstances that they can’t control don’t always have someone to turn to.  Those people can turn to Starlight.  The journey continues….

The Starlight Fund is initiated by a group of very caring individuals helping to make a big difference in the lives of those less fortunate in their community.  There is no defined “need”, they provide help where it’s needed.  The Starlight Fund raises money and support with numerous events and fundraisers including silent auctions and dinner/dance parties.

On March 17th they will hold a Red Carpet Dinner/Dance at Gypsy Hill Place in Staunton, VA (Call me at 434-994-9699 if you’d like tickets).  The tickets cost $35 per person and $60 for a couple.  They ask that you dress up as your favorite Hollywood Celeb and walk the red carpet.  The best costume will win a CASH prize!  There will be a lovely, catered dinner served and professional DJ keeping everyone’s feet tapping.

If you’d like more information about the Starlight Fund, you can find them on Facebook or call Susan Accord at 540.885.3339.  Please support the Starlight Fund and help those in need in the Shenandoah Valley!  Read below about our most recent contributions to the area.

Presents bought, wrapped and being delivered to another family
Starlight adopted this year for Christmas. This time it is a family we
adopted from an area elementary school that wouldn’t have Christmas
at all without someone helping.

 

 

 

 

Starlight’s Karen Rodgers presenting a check to Ruth Jones at
The Blue Ridge Area Food Bank.  Our goal is to help as many
people we can this year with the money we raised at our fundraising
events. It is so rewarding to give especially this time of year.



Valentine’s Day Giving Gift Ideas

Today is Valentine’s Day.  You just KNOW that I’m going to tell you to spread the love to those in need!  But seriously, why spend money on silly things.  Use that money for a thoughtful gift for your loved one and support a cause.  Here are some ideas:

FEED Love Bag — This sturdy and stylish red tote, made from organic cotton, makes a statement that can be heard around the world. For every FEED Love Bag purchased, 25 school meals are donated to the United Nations World Food Program’s School Feeding initiative, which provides meals to children in countries with high rates of HIV/AIDS. Find the bag at Barnes & Noble or order it online at barnesandnoble.com.

Easter Seals Looking to go with the tried-and-true gift of flowers for Valentine’s Day? You can support Easter Seals by ordering arrangements from ProFlowers www.easter seals.com/flowers. For each purchase, $10 will benefit Easter Seals.

American Heart Association Give a gift from the heart that benefits heart health, too. The Heart Wish Necklace or Love Makeup

Bag, along with other gifts and products, can be purchased at www.shopheart.org. Purchases help support the programs of the American Heart Association.


Move The Food —
 Many couples will enjoy special meals on Valentine’s Day, but what about those who will go to bed hungry? Donations at food pantries often decline sharply after the Thanksgiving and Christmas holidays. Consider contributing to Move The Food, or volunteer at a local food pantry or warehouse.  Learn everything you need to know about donating or volunteering at www.movethefood.org.

Random Acts of Kindness — What better week to designate as Random Acts of Kindness Week (Wednesday through Feb. 19)? Do something nice for a stranger and encourage him or her to pay it forward. Find ideas, as well as bookmarks and cards to download, at www.random actsofkindness.org/RAK-Week.

Tree of Love - $75 Woodlands Restoration Sapling

As part of our continuous care of the Park, small saplings are planted in various natural areas each spring and fall. You can dedicate a sapling with a gift of $75. Your gift will be acknowledged with a special certificate, sent to you or the gift recipient. The sapling and its location will be selected by the Prospect Park Natural Resources Crew according to the needs of our forest restoration program. Note that due to the large scale of the planting projects, donors will not know the sapling’s location or species.

To order, click here now, print out and return this order form , or call (718) 965-8977.



Be Creative In Your Charitable Giving

For many, volunteering is a way of life. Whether taking part consists of a few hours after work, an entire day, or months or years at a time, volunteering fulfills a need to give back.  There are numerous opportunities to make a difference – here are just a few:

Donate for ‘likes’

“Give $1 for every ‘like’ your company gets on Facebook,” suggested Kayvan Mott, vice president, marketing and advertising for Infinite Communications Inc., a marketing and public relations firm based in Sherman Oaks, CA. “Make sure your fan page has a call to action or you have a customized tab for the donation project. These types of campaigns can have a viral effect.”

"Shop For A Cause"

Use your talents

“Every business and business owner has valuable resources that a non-profit can use,” said Denise Winston, founder of Money Start Here, a financial education company in Bakersfield, CA. “For example, if you are a video company, create a short clip for a charity to build awareness. If you are a women’s boutique shop owner, offer makeovers to homeless women. If you are a lawn care service, offer to spruce up the lawn of an elderly or sick individual.”

"Food For A Cause"

Publish and donate

“Create an e-book that highlights your thought leadership — this can be done cheaply and easily,” suggested Melissa Giovagnoli-Wilson, founder and CEO of Networlding, a social media consulting and coaching firm based
in Chicago. “For example, if you own a cupcake company, publish a book about ways to make creative cupcakes. Then donate 50 percent of the proceeds from the book to charity.”

“Gather your company together at the beginning of the year and discuss what everyone is passionate about, then agree on a project for the year,” Winston said. “Once a quarter or once a month, allow your employees to donate their time or raise money for an event or cause.

“By asking for participation and ideas from employees, they will feel empowered. Participating in a project as a team is a great team building exercise.”

Partner with a charity

“Join efforts with a non-profit in your community and form a long-term partnership,” advised Taylor. “Spearhead efforts in your community. Make sure a few members of your team are on the non-profit’s advisory board and volunteer your time, not just your money.”

The key is to be creative in your charitable giving.  Find ways to help that others may not have thought of and don’t discount the idea of raising awareness for a cause.  AWARENESS breeds SUPPORT and is hugely important.



Butter Energy

Giant Butter Sculpture=Alternative Energy Source?  Yes, I said ‘butter sculpture’.  You know I love stories about helping the world and everything in it.  Well this story was extremely intriguing.  I read about it at the Mother Nature Network site.  This story, boys and girls, is about how a 1,000-pound butter sculpture became an alternative power source for an entire farm in Pennsylvania.

Giant butter sculptures are evidently a fixture at the annual Pennsylvania Farm Show.  This year’s star attraction is a 1,000-pound depiction of a young boy lead­ing his prize-winning calf through a county fair.  Shown here, the sculpture is a buttery masterpiece … an artistic marvel.  But as it is made of butter, it will not last for future generations to admire.  Typically, after the Farm Show is over, a lucky local farmer breaks down the slippery substance and uses the energy to power his house and farm for a few days.  It’s certainly an unexpected alternative energy source and a MOST creative use of recycling!
Here’s how it’s done:
First the giant buttery concoction gets unceremoniously dumped into an equally huge manure pit.  This will help to transform the butter into gas.  Microorganisms present within the manure-butter mixture, warmed by a heated methane digester, do all the work as they feast on the fatty mass.  “Those microorganisms can break those fat molecules apart into the less complex molecules,” explained Glenn Cauffman, manager of Penn State University‘s Farm Operations. “Then further take that to produce a gas called methane, which burns readily in an engine, and can be converted into … electricity.”  ”Those organisms at a hundred degrees, are working hard,” he added. “They’re trying to live. They’re trying to reproduce. They’re trying to eat food, be happy, make more bacterial.”  The process will probably take just less than a month before the mixture is completely broken down into methane. At that point, all that’s needed is to hook up a generator. The electricity produced should be enough to power one man’s farm for three days.
Steve Rein­ford was the lucky farmer who gets the benefit of the power, is no stranger to this kind of alternative energy. The resourceful farmer said he usually relies on fuel from a nearby Walmart, which allows him to take leftover food waste that’s gone bad for his methane digester. Often he creates so much energy that he’s able to sell much of it back to the grid.  How great is that??



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