Ice Buckets for ALS

The phenomenon of the “ice bucket challenge” is sweeping the world right now.  What is even more interesting is that other charities have altered the ice bucket challenge in support of their OWN charities’ goals.  Below are some ice bucket challenges that you should enjoy!
Matt Damon

Neil Patrick Harris

The Cast of Grey’s Anatomy

how to build a strong girl

Girl PowerI recently read a very inspiring story that I wanted to share with my Win Win followers in hopes that they will take away the same inspiration from it that I have.  Popular Bollywood actress, International Recording Artist and UNICEF India Ambassador, Priyanka Chopra, recently visited Chandrapur on International Youth Day at request of UNICEF to visit a new generation of strong young Indian women.   The girls she met are part of the Building Young Futures program, run in partnership with UNICEF.  The program is determined to challenge the difficulties many girls are facing across the world, providing girls with the knowledge and skills they need to become strong financially independent women and also very importantly, to become the agents for change and development in their own communities.

Chopra has been a UNICEF Ambassador for more than 8 years championing the cause of adolescent girls. She  passionately believes that young people are bursting with potential… that they can transform society.  But they need help.   Chopra says “We need to urgently invest in their future and help them realise their potential and I am determined to help make that happen.”

There are 1.2 billion adolescents in the world today.  I remember the dreams I had for the future when I was a teenager.  I had support and encouragement that I could make those dreams a reality.  With support, opportunities and a lot of hard work, I’ve been able to make them happen. But I know that many youngsters aren’t this lucky.  In Maharashtra, for instance, girls are held back by not completing education, early marriage, ignorance around health issues and a lack of financial understanding.  Mostly, they have no voice for decision making.  We need to show adolescent girls around the world that they DO have a voice and that we’ll support them in their dreams for the future because it’s OUR future too.

Support for young people can only have a positive impact on our nation and society as a whole.  So what are the ingredients for a strong girl or boy?

• Teach a young person not what to think but HOW to think
• Encourage a young person to dare to believe because they have the skills to realize their dreams
• Foster a young person’s confidence to voice their own opinions and solve their own problems
• Instil an understanding of savings, money and business so she may become financially independent
• Nurture an interest in their community so their impacts can be shared and beneficial to others

Alongside all this… add a bit of magic… encouraging adolescents to share their new power and use it to do good for the community. Teach others and the ripple of empowerment spreads.  It’s a real, tangible, positive effect that is there for all to see.

All girls and boys can make their own name and fate and be independent.  I thought that was a great message for young people everywhere on this international youth day. With ‘Building Young Futures’ and UNICEF’s involvement these positive stories and messages will only grow in number.

Five ways to turn a social media campaign into a movement

86% Of Charities And Nonprofits Use Twitter, 71% Say Social Useful For Donations

86% Of Charities And Nonprofits Use Twitter, 71% Say Social Useful For Donations [STUDY] 98 percent of charities and nonprofits in the U.S. are active on at least one social media site, with YouTube (97 percent), Facebook (92 percent) and Twitter (86 percent) most favored, reveals new data from the University of Massachusetts Dartmouth Center for Marketing Research. 71 percent of respondents to the poll said that social media was “somewhat useful” or “very useful” for fundraising initiatives.   The use of social media as a powerful tool for social movement is unquestionable. Any individual or organization can launch a campaign on social media, AND do it without spending any money.  Simply starting a movement is not enough. The goal is to champion a cause in such a way that it resonates with others. When it comes to creating a social media campaign that engages with people on a human level, the following five elements are key.
????????????????????????????????????????1.  Pick a cause you believe in The obvious first step is to pick a specific cause – such as raising awareness of a political concern, fundraising for a charity or highlighting an environmental issue. The important thing is that it’s something you genuinely believe in. Authenticity is a key aspect of a successful social media movement. A campaign that appears to be self-serving won’t resonate with others and is unlikely to have a significant impact. 2.  Define the goal of the campaign The aim of the social media campaign must be clearly defined. This objective will influence everything from the language used, the platforms that are leveraged to how people engage with the campaign. Determining the ultimate goal will also help to create a compelling call to action. By giving people something they can respond to and rally behind, you greatly increase the chances of the campaign going viral. 3.  Show what the cause means to you The virality of a movement on social media is determined by whether people can empathise on a human level. You need to show why people should care about a particular cause andwhat impact it could have on them or someone around them. By providing your personal reasons for supporting this cause, you can lend credibility and increase the likelihood that it will strike a chord with people in your network. Share your Story4.  Let others share their story The most effective campaigns have a human touch that people can connect with and that prompts them to share their experiences. A campaign must provide a platform for contributors to express what a particular cause means to them. It should also give people the flexibility to share in a manner that suits them best – the It Gets Better Project enables contributors to share both video and written submissions of their stories. A social media movement that fails to allow people to add their own experiences is less likely to take off. In fact, it is the emotion that others express in response to the cause that enables a campaign to gain traction. 5.  Select the right social media tools The tools you use will depend on your objective. If it’s to raise awareness, effective messaging and a social presence may be all that’s needed. Idle No More was initially viewed as a local campaign before it used Facebook and Twitter to gain international recognition. A petition platform – such as – can be combined with social networks to urge policymakers to address a political or societal issue. The Guardian-backed End FGM Campaign is a good case in point. If the aim is to gather and showcase personal experiences, it’s important to make it easy for contributors to share their stories. When starting an effective social media movement, it’s worth remembering that the greater the authenticity and flexibility, the greater the chance of virality and, ultimately, success.

Look To The Stars

Sure, they’re famous.  True, they’re wealthy.  Of course, they’re entertaining.  But SOME are very generous as well.  Here are a few stats to give you an idea of how many.  Below that, photos of the top 5 major contributors rated 1 through 5 (1 being the most charitable)

Children   613 charities, 2115 celebrities                 
At-Risk/Disadvantaged Youths   249 charities, 910 celebrities
Health   492 charities, 1928 celebrities
Education   287 charities, 1046 celebrities
Poverty   199 charities, 1173 celebrities
Cancer   180 charities, 1084 celebrities


Oprah Angelinajolie bono Ellen

1. Elton John – Number of Charities: 48

2. Angelina Jolie – Number of Charities: 29

3. Bono – Number of Charities: 35

4. Oprah Winfrey – Number of Charities: 21

5. Ellen DeGeneres – Number of Charities: 38


Love Somebody at the CASPCA

heartwithsunglassesIn this month of LOVE, our hearts are filled with joy and warmth.  All sweet and special.  Yep.  Valentine’s Day.  You just gotta love it!

I wanted to take this opportunity to remind you of the need to show some love for our furry friends.  The Charlottesville Albemarle Society for the Prevention of Cruelty to Animals (CASPCA) is our area’s primary animal shelter. This particular SPCA is a no-kill shelter that is supported by private donations, fundraising as well as funding from Charlottesville and Albemarle County. This shelter has been in Charlottesville since 1956.  Donations of money, food, toys, and treats are always welcome, but the CASPCA needs much more than that.

PennyThere are over 150 animals in the shelter right this very minute that need forever homes.  Ideally, getting them adopted in one fell swoop would be terrific, but since that almost never happens, they need LOTS of volunteers to care for/play with the shelter animals and foster homes to take on the animals who can’t stay at the shelter (very young kittens, special needs pets, etc).  If you are able to give any time or effort to this cause, you should.

lovesomebodyatCASPCAThe CASPCA needs your support at their fundraising events.  They work very hard all year long to come up with terrific ideas to entertain and get the community involved.  Take the Annual Critter Ball that occurs every Fall.  Hundreds of thousands of dollars are raised by competing local “celebs” and they celebrate with a heck of a gala.  There are golf cat09tournaments, dog shows, and let’s not forget the SPCA’s Rummage Store on Preston Avenue.  Shop a wide array of unique treasures: Antiques, Collectibles, Art, Toys, Vehicles, Furniture, Clothing, Office, Appliances, Books, TVs, DVDs, Video, Audio, Computers (Pentium III or higher), Housewares, Linens, Garden, Sporting Goods, Automotive, Home Improvements and more.  These items are all donated by people like you and all proceeds from the SPCA Rummage Store go to support animal care at the SPCA.

Love Somebody at the CASPCA.  The pets that enrich our lives SO much deserve our attention.


Shine a Light: TODAY

As the new year begins, the TODAY Show unveils a new outreach project called Shine a Light, a year-long initiative focused on service and giving back to communities in need. 

Each anchor has picked a worthy cause to support throughout the year:

today-shine-140106-01.vembedmedMatt Lauer and Savannah Guthrie will help give kids safe places to play.  Matt and Savannah will help convert an abandoned lot into a playground, working to help provide secure locations for kids to exercise both their bodies and their imaginations.

“Recess was my favorite subject in school. I loved to go outside and run around. And I can’t imagine growing up and not being able to sit on a swing set and take flight,” Savannah said. “I would love to do something that brought joy to kids who have too little of it.”

“I want to take what is perhaps an eyesore in that neighborhood — a vacant lot, you know, broken bottles, rocks, graffiti — and I want a community to get motivated … After it’s been transformed from rubble, I want to be there as we swing that gate open for the first time,” Matt said.

Why is this cause important? Sixty-nine percent of low-income parents say there is no playground in their neighborhoods, and children in neighborhoods without a park are 26 percent more likely to be obese.  Track Matt and Savannah’s progress on our Shine a Light TODAY Facebook page.

2D11048280-today-shine-140107-01-social-Al.blocks_desktop_mediumAl Roker’s goal is to join a USO tour, helping to bring a little bit of America to our more than 127,000 troops stationed all around the world.

“A few years ago I went to Afghanistan … You see it on TV, but nothing can prepare you for what these men and women are dealing with,” Al said. “We still have a lot of American troops in harm’s way, and I want them to know that they’re remembered.”

Natalie Morales hopes to run the Boston Marathon, helping to raise awareness and money for victims of last year’s bombing attacks as their challenges continue.  “They’ve shown us not only how to be Boston strong, but America strong,” she said.

Willie Geist will renovate a homeless shelter, making it a safe place for kids and families.  “There’s just not enough space for kids,” he says. “We can do better than that.”

CarsonCarson Daly will fight childhood hunger in America, raising awareness and inspiring others to help feed their neighbors.  “I’m a father. And I wake up every day and, you know, breakfast with my kids is a big deal to me,” Carson said. “There are millions of kids who wake up and they’re not eating. And it’s certainly not by choice. It’s because they can’t.”

“People are hungry not just in the slums of America, not just in the poor parts,” he said. “It’s the kids who are sitting next to your kids in well-to-do areas, in middle class areas and poor areas.”

Tamron will focus her efforts on raising awareness about victims of domestic abuse.  “I’ve worked with victims, survivors, of domestic violence for many years now. But for me, that work changed after the death of my sister,” she said. “For years, my sister had been the victim of domestic violence, and I look back at our relationship, our friendship as sisters, and I wonder, ‘Could I have done something to save her?'”

Approximately 15.5 million children are exposed to domestic violence every year, and three women are killed by a current or former intimate partner each day.  Tamron said she’ll connect with young girls in this situation who feel like they’re alone. “I want them to know that these hands are reaching out to them. And we’re going to pull them out of that dark hole into the light.”

today-shine-140109-split-03.vembedmedHoda Kotb is making it her mission to help kids with cancer, working closely with St. Jude’s Children’s Hospital.  “As a cancer survivor myself, I know what it feels like as a grownup,” Hoda said. “But what I can’t even fathom, even now, is what it feels like to be a kid … struggling with this grown-up disease, something they shouldn’t have to deal with. And all you want to do is reach out and help and hug.”

Hoda will help lift children’s spirits by creating a music video with them. It’ll be “an anthem about being brave and being strong,” she said, and expressed her hope that the message will spread from hospital to hospital across the country.

Kathie Lee Gifford will spend the year raising money for a worthy cause by encouraging families to make 2D11012620-shinealight.blocks_desktop_mediummemories with their loved ones.  “2014 is going to be the year that my family celebrates 20 years in the same home. So I started chronicling pictures and things and hopefully, by the end of the year we will have a coffee-table book,” Kathie Lee said. It’ll be called ‘Good Giffts, One Year in the Heart of a Home.'”

Proceeds from the sale of Kathie Lee’s book will go to the Salvation Army.

“I want this book to be a blessing to whoever picks it up,” she said. “I want to put a smile on their face. I want to put a prayer of gratitude in their own souls for the blessings that they have in life.”

Track the anchors’ progress and join to help make an impact on the Shine a Light TODAY Facebook page. And tell them on social media how you’re pitching in, using the hashtag #ShineALight.


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